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Streaming video

Title Gruen: Ep 2 Of 10
Published Australia : ABC, 2015
Online access available from:
Informit EduTV    View Resource Record  


Description 1 online resource (streaming video file) (35 min. 58 sec.) ; 208848486 bytes
Summary This week the panel looks at the rise of one brand, and the fall of another; controversial car-sharing app Uber and cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?Gruen is the show that knows as much about advertisers as they know about us. When it debuted in 2008, Blockbuster and Borders were flourishing and Australia still manufactured cars. Needless to say, stuff has changed.Gruen runs an X-ray over advertising, spin, branding, positioning and image control. The selling of ideas and products will always amuse, bewilder, and annoy us - but now it's more sophisticated, targeted, and occasionally downright creepy. Mostly it just understands you better, so we're here to provide you with the tools to understand it.Each week host Wil Anderson, along with advertising execs Todd Sampson and Russell Howcroft, will dissect the spin of a story that's made headlines. They'll also be joined by spin doctors and marketing gurus.Classic segments will return, such as 'The Pitch', where some of Australia's most creative agencies attempt to complete an impossible brief.#GruenPRODUCTION DETAILS:A CJZ/ABC TV co-production. Executive Producers: Nick Murray (CJZ); Wil Anderson, Sophia Zachariou (ABC); Series Producer: Polly Connolly
Notes Closed captioning in English
Event Broadcast 2015-09-16 at 20:30:00
Notes Classification: M
Subject Advertisers.
Advertising -- Brand name products.
Advertising -- Television programs.
Brand name products -- Marketing.
Form Streaming video
Author Anderson, Wil, host
Howcroft, Russel, contributor
Miller, Carolyn, contributor
Salvetti, Claire, contributor
Sampson, Todd, contributor