| Description |
1 online resource (1391 pages) : digital files |
| Contents |
Supporting marketing practices: mobile network operators' value added services changing the way of doing business -- Mobile marketing practices -- An overview of digital media and advertising -- Analysis of the variables which determine a good e-marketing strategy: the techniques most used during times of crisis -- Defining e-novation -- Social media based relationship marketing -- The significance of marketing in library and information science -- Marketing libraries: adopting marketing strategies in Nigerian libraries -- Applying personalized recommendation for social network marketing -- Framework for mobile marketing: the locales framework -- E-novation deployment: creating new "spaces" and distribution using e-novation -- Social network analysis in marketing -- Consumer generated advertising in blogs -- Situation approach as success factor of mobile marketing -- Modeling multi-criteria promotional strategy based on fuzzy goal programming -- A license revocation protocol supporting digital license reselling in a consumer-to-consumer model -- Database marketing process supported by ontologies: an oil company distribution network case study -- Mobile promotion -- Marketing analysis of emerging peer-to-peer microlending websites -- Mobile customer relationship management (MCRM): constraints and challenges -- Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010 -- A fuzzy logic approach for the assessment of online customers -- A fuzzy segmentation approach to guide marketing decisions -- Viral marketing via social networking sites: perceptions of students in a university environment -- Online social media as a driver of buzz marketing: who's riding? -- Search engine marketing in small and medium companies: status quo and perspectives -- Connecting small and medium enterprises to the new consumer: the web 2.0 as marketing tool -- Exploring determinants influencing the intention to use mobile payment service -- Strategies for an integrated distribution problem -- Ariel Egypt: from market penetration to fierce competition |
| Summary |
"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher |
| Analysis |
Business strategies |
|
Conceptualizing e-marketing |
|
E-marketing concepts |
|
E-marketing practices |
|
Emerging solutions |
|
Internet marketing |
|
Marketing channels |
|
Marketing strategy |
|
New business models |
|
Regulatory tactics |
| Bibliography |
Includes bibliographical references |
| Notes |
Mode of access: World Wide Web |
|
Description based on title screen (IGI Global, viewed May 8, 2012) |
| Subject |
Internet marketing.
|
|
Electronic commerce.
|
| Form |
Electronic book
|
| Author |
IGI Global.
|
|
Information Resources Management Association.
|
| LC no. |
2012010426 |
| ISBN |
9781466615991 (ebook) |
|
