| Description |
1 online resource (xii, 242 pages) |
| Contents |
Part I -- Ethics in Public Relations ; <span style=" Why Ethics Matter ; <span style="line-height:2">Chapter 2 -- Ethics in Public Relations ; Part II -- Public Relations Society of America's Code of Ethics ; <span style=" Advocacy ; <span style="line-height:2">Chapter 4 -- Honesty ; <span style=" Expertise ; <span style="line-height:2">Chapter 6 -- Independence ; <span style=" Loyalty ; <span style="line-height:2">Chapter 8 -- Fairness ; <span style=" Ethics Matter, Choose Action ; <span style="line-height:2"><span style="font-weight:bold;">Part III -- Award Winning Case Studies from the Arthur W. Page Society Case Study Competition ; Case Study 1 -- Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI ; Case Study 2 -- Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? ; Case Study 3 -- An Analysis of Starbucks' Race Together Initiative ; Case Study 4 -- The Virtue of Patients: Veterans' Fatal Wait ; Case Study 5 -- #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing |
| Summary |
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
|
Online resource; title from digital title page (viewed on February 13, 2018) |
| Subject |
Public relations -- Moral and ethical aspects
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Public relations -- Moral and ethical aspects
|
| Form |
Electronic book
|
| Author |
Ward, Jamie, 1977- author.
|
| LC no. |
2017051276 |
| ISBN |
9781442272750 |
|
1442272759 |
|
