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Book Cover
Author Borchers, William R., author

Title Facebook Beacon : cool feature or an invasion of privacy? (B) / William R. Borchers, Brett W. Lilley, James S. ORourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary In November 2007, Facebook introduced Beacon, a feature designed to share a users online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy
Notes Originally published: Borchers, W. R., Lilley, B. W., & ORourke, J. S. (2008). Facebook Beacon: Cool feature or an invasion of privacy? (B). 08-07 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Facebook (Firm)
Social media -- Economic aspects.
Privacy, Right of.
Form Electronic book
Author Lilley, Brett W., author
O'Rourke, James S., author
ISBN 9781526408440 (ebook)