| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
In November 2007, Facebook introduced Beacon, a feature designed to share a users online activities with friends. With concerns for their privacy, outraged Facebook users began expressing their negative feelings about Beacon. The feature soon become a privacy nightmare for the public, instead of the beneficial addition Facebook envisioned it to be. Now the company is left wondering how to handle its mistakes while maintaining a delicate balance between revenue growth and user privacy |
| Notes |
Originally published: Borchers, W. R., Lilley, B. W., & ORourke, J. S. (2008). Facebook Beacon: Cool feature or an invasion of privacy? (B). 08-07 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Facebook (Firm)
|
|
Social media -- Economic aspects.
|
|
Privacy, Right of.
|
| Form |
Electronic book
|
| Author |
Lilley, Brett W., author
|
|
O'Rourke, James S., author
|
| ISBN |
9781526408440 (ebook) |
|
