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Book Cover
Author Kolditz, Thomas, author

Title AARP reimagined / Thomas Kolditz, Jaan Elias
Published London : SAGE Publications Ltd, 2017
Online access available from:
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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary When Barry Rand became the chief executive officer of AARP, in 2009, he took over an enterprise with close to 37 million members and an annual budget of $1.3 billion. Originally created to represent the needs of senior citizens, AARP sold $700 million worth of insurance and finance products, ran one of Washingtons powerful lobbying operations, produced a rich mix of media, and provided services ranging from free tax preparation to anti-discrimination legal action. In recent years, AARP expanded its mission to include anyone over the age of 50
Notes Originally published: Kolditz, T., & Elias, J. (2011). AARP reimagined. 14-010. New Haven, CT: Yale School of Management, Yale University. Retrieved from:
Description based on XML content
Subject Rand, Barry
American Association of Retired Persons -- History.
Retirement -- United States -- Case studies.
Older people -- United States -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Elias, Jaan, author
ISBN 9781526406811 (ebook)