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Book Cover
E-book
Author Banjeree, Arindam, author

Title ABS Tyres / Arindam Banjeree
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary ABS Tyre Company was lagging behind in the replacement market with minimal brand recall in the market place. It also wanted to protect its domination in the Original Equipment (OE) market since it feared that a low brand recall in the replacement market would backfire in their OE market someday. The company wanted to develop a strategy to expand its replacement market share. Being concerned about its future prospects, the Managing Director of ABS tyres sought the advice of an external consultant, a professor from a business school, to help them structure their process of creating a growth strategy and to formulate a well-considered strategy for growth
Notes Originally published: Banjeree, A. (2015). ABS tyres. MAR0435. Ahmedabad: Indian Institute of Management, Ahmedabad
Description based on XML content
Subject ABS Tyre Company
Small business -- Growth.
Tire industry.
Form Electronic book
ISBN 9781473988972 (ebook)