| Description |
1 online resource |
| Contents |
Aims & Scope -- Editorial Board -- About the editors -- Acknowledgements -- Editorial -- Doctoral research papers. Knowledge transfer: a review to explore conceptual foundations and research agenda / Sajjad M. Jasimuddin. Negotiating incommensurability in marketing theory / Mark Tadajewski, Jaqueline Pels, Michael Saren. Explaining ecological product purchase using consumers' psychographic characteristics / Elena Fraj, Eva Martínez, Teresa Montaner. Extensions of logistic growth model for the forecasting of product life cycle segments / Mladen Sokele, Vlasta Hudek. Defensive strategies and consumers' bounded rationality: an artificial market simulation / Josef A. Mazanec, Ulrike Schuster, Jürgen Ẅckl. A user evaluation of web recommender systems / Ulrike Bauernfeind. The determinants of relationship marketing: an application to thermal spas / Joaquim Antunes. Supermarket site assessment and the importance of spatial analysis data / Armando B. Mendes, Margarida G.M.S. Cardoso, Rui Carvalho Oliveira -- Doctoral research notes. A framework for corporate crisis management: applications to SMEs in Australia / Mohammed Aba-Bulgu, Sardar M.N. Islam. Option games, asymmetric information and merger announcement returns / Hongbo Pan, Xinping Xia -- Research methodology papers. Analysing data using GLM models / Graeme D. Hutcheson. The issue of missing values, their presence and management: a relevant demonstration of data analysis in marketing using CaRBS / Malcolm J. Beynon |
| Summary |
Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field of management worldwide. This first book in the "Advances in Doctoral Research in Management" series includes both doctoral research papers and a section on doctoral research notes consisting of shorter versions of extended monographs. There is also a section on research methodology papers that builds awareness and provides applications of new methodological concepts, techniques and tools |
| Bibliography |
Includes bibliographical references |
| Subject |
Management -- Study and teaching (Higher)
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Universities and colleges -- Graduate work.
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Education, Higher -- Research.
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Education, Higher -- Research
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Management -- Study and teaching (Higher)
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Universities and colleges -- Graduate work
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| Form |
Electronic book
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| Author |
Moutinho, Luiz.
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Hutcheson, Graeme.
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Rita, Paulo.
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| ISBN |
1280837500 |
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9781280837500 |
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9812707247 |
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9789812707246 |
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