| Description |
1 online resource (88 pages) : illustrations (some color), tables |
| Contents |
Strategies of GermanCar Companies in China; Table of Contents; List of Figures; List of Abbreviations; 1 The Biggest Automobile Market of the World; 2 Market Analysis of the Chinese Automotive Market; 2.1 Political-legal Factors; 2.2 Economic Factors; 2.3 Socio-cultural Factors; 2.4 Technological Factors; 3 Internationalisation Strategies for the PRC's Car Market; 3.1 Timing Strategy; 3.2 Establishing and Developing Business; 3.3 Choice of Location and Partners; 4 Internationalisation strategies of German car companies in the People's Republic of China; 4.1 Volkswagen Group |
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4.2 Bavarian Motor Works Group5 Conclusion; 6 Works Cited; 7 List of Enclosures |
| Summary |
In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines o |
| Notes |
Online resource; title from PDF title page (ebrary, viewed April 14, 2014) |
| Subject |
International business enterprises -- Management.
|
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Strategic alliances (Business) -- Germany.
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| Form |
Electronic book
|
| ISBN |
3954895862 (electronic bk.) |
|
9783954895861 (electronic bk.) |
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