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Title Handbook Event Market China / Peter Mayer, Helmut Schwägermann, Yi Ding
Published Berlin ; Boston : De Gruyter Oldenbourg, [2015]
Online access available from:
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Description 1 online resource (432 pages)
Contents Frontmatter -- Table of Contents -- Preface -- Editorial -- Introduction -- The event market: An introduction -- The event market China: A global view -- The development of Asia-Pacific's meetings industry -- China's MICE industry: Advancement through reform and opening -- Raising the level of market-orientation in the Chinese exhibition industry -- based on international experience -- The role of China in Germany's exhibition industry -- China's meetings industry: A future market for Germany -- Externalities, market potential and tourism development: Empirical evidence from China -- Internationalisation of trade fair organisers -- Theoretical considerations and practical implications -- The role of the state in the exhibition industry in Germany and China -- A reflection based on the varieties of capitalism-approach -- Green economy and tourism -- China outbound: How China will affect the international meetings industry -- Management aspects in China's event industry -- Green meeting standards: A conceptual review -- Probe into the Chinese event venue market -- From an outside perspective -- The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai -- Opportunities and challenges for Shanghai Disneyland -- A stakeholder analysis -- The challenges posed by international trade fair projects -- Chinese companies at European trade fairs -- Why China needs more Professional Congress Organisers (PCOs) -- How to organise successful meetings in China -- The evolution of the Chinese events market -- An agency perspective -- A City Brand Personality Model for international event marketing: An empirical research across multiple cultures -- Education for China's event industry -- Fit for the future? Some thoughts on event education in a changing world -- The event industry and its human resources: A view based on the characteristics of the industry -- Education of event management in Germany and China: A comparison -- Where do they want to go? Expectations of Chinese talents from their future employer -- Learning style of Chinese event management students -- Lecturing key competencies in China and the challenge of transnational education -- Authors
Summary Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business. This publication highlights the development of China's event industry as well as the changing role of China in the global event market
Notes Online resource; title from PDF title page (publisher's Web site, viewed Jan. 06, 2016)
Subject Special events -- China -- Marketing.
Form Electronic book
Author Ding, Yi., Ph.D.
Mayer, Peter, Dr. rer. pol.
Schwägermann, Helmut
ISBN 3110366770