Title Mspace : GroupM's interactive digital learning system aping social networks / written by Debapratim Purkayastha

Published Hyderabad, Andhra Pradesh : IBS Center for Management Research, [2009] copyright 2009

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Human Resource Management Online

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Description 1 online resource (4 pages) : illustrations Series Human resource management online (text) Summary In 2008, leading global media investment management company, GroupM, started an online training initiative that closely resembled a social networking site. The program called Mspace, was created to bolster the interactive advertising knowledge of its employees and build their digital skills. The program made use of personas to deliver the training modules Notes Case code: CLHR030 Title from resource description page (viewed May 26, 2015) Bibliography Includes bibliographical references Notes In English Subject Digital communications -- Case studies Employees -- Training of -- Case studies Social networks -- Case studies Digital communications. Employees -- Training of. Social networks. Genre/Form Case studies. Form Electronic book

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