| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava |
| Notes |
Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (B) (case and teaching notes revised 18/08/2015). MAR0470(B). Ahmedabad: Indian Institute of Management, Ahmedabad |
|
Description based on online resource; title from home page (viewed on May 3, 2016) |
| Subject |
Aava (Firm)
|
|
Brand name products -- Case studies.
|
|
Branding (Marketing) -- Case studies.
|
|
Strategic planning -- Case studies.
|
|
Mineral water industry -- India -- Case studies.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Palan, Harit, author
|
|
Jain, Ingita, author
|
| ISBN |
9781473975170 (ebook) |
|
