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Book Cover
Author Jaiswal, Anand Kumar, author

Title Aava natural mineral water. (A) / Anand Kumar Jaiswal, Harit Palan & Ingita Jain
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by its managing director and his team in light of the emerging competition
Notes Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (A) (case and teaching notes revised 18/08/2015). MAR0470(A). Ahmedabad: Indian Institute of Management, Ahmedabad
Description based on online resource; title from home page (viewed on May 3, 2016)
Subject Aava (Firm)
Brand name products -- Case studies.
Branding (Marketing) -- Case studies.
Strategic planning -- Case studies.
Mineral water industry -- India -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Palan, Harit, author
Jain, Ingita, author
ISBN 9781473975095 (ebook)