Cover -- Title -- Contents -- The Authors -- Chapter One: Food -- Chapter Two: Beverages -- Chapter Three: Home & Garden -- Chapter Four: Health & Beauty -- Chapter Five: General Retail -- Bonus Chapter: Not-as-Good Packaging Explained -- Just for Fun: Author Favorites -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y
Summary
" ... Specific praise and criticism of the decisions and details that made ... package designs from around the world stand out from the rest. ... examines the aesthetics of good package design, and points out, with ... specific detail, exactly what makes each design sing."--Back cover
