| Description |
xvii, 501 pages : colour illustrations ; 26 cm |
|
regular print |
| Contents |
Part 1: Introduction. 1. Strategy: concepts and perspectives -- 2. Corporate governance and sustainability -- Part 2: The tools of strategy analysis. 3 Goals, values and performance -- 4. Industry analysis -- 5. Analysing resources and capabilities -- Part 3: The analysis of competitive advantage. 6 The nature and sources of competitive advantage -- 7. Business-level strategies -- Part 4: Strategy formulation and evaluation. 8. Corporate-level strategy -- 9. Networks, partnerships and alliances -- 10. Organisational structure and strategic control -- 11. Global strategies, multinational corporation -- 12. Strategy evaluation -- Part 5: Cases in strategic management |
| Summary |
Never interrupt your enemy when he is making a mistake -Napoleon Bonaparte Most of my success has come down to basic concepts and good preparation -Mark Bouris If you don't have a competitive advantage, don't compete -Jack Welch The 2nd edition of CSM: Aus Perspective takes Robert Grant's razor sharp focus on competitive advantage and applies it in a concise, engaging and accessible format for students in Australia, New Zealand and our neighbouring region. By eschewing excessive theoretical models, the adapting author team have refined the 2nd edition to present clear, comprehensive coverage of core topics and concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise of social media, the 2nd edition contests real world examples and insightful grounding theory with equal aplomb. The diversity of the new accompanying cases attests to the philosophy of the Australasian edition. From the evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars to controversial Chinese bids for NBN contracts, students will relish the opportunity to analyse all types of organisations 7F 13 including the public sector 7F 13 with a view to strategically defining their own professional futures |
| Analysis |
Australian |
| Related To |
Authorised adaptation of Contemporary strategy analysis, 6th edition (ISBN 9781405163095), published by Blackwell Publishing, Oxford, United Kingdom |
|
Adaptation of (work) Grant, Robert M. Contemporary strategy analysis. 6th edition. 9781405163095 |
| Notes |
Previous ed.: 2011 |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business planning -- Australasia.
|
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Corporate governance.
|
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Strategic planning -- Australasia.
|
| Author |
Butler, Robert, author
|
|
Murray, Peter, 1953 October 31- author
|
|
Orr, Stuart, author
|
| ISBN |
1118362551 |
|
9781118362556 |
|
