| Description |
1 online resource (xiv, 370 pages) |
| Series |
SUNY series, human communication processes |
|
SUNY series in human communication processes.
|
| Contents |
Prologue : opinion leaders in the wilderness -- The early studies -- The methods of studying opinion leadership -- Typologies of opinion leaders -- The characteristics of opinion leaders -- Who leads the leaders? -- Opinion leaders in marketing -- Opinion leaders in fashion -- Opinion leaders in politics -- Opinion leaders in family planning Opinion leaders in science -- Opinion leaders in agriculture -- Opinion leaders in health care -- Criticism and modifications -- The influentials : reemergence as opinion leaders? -- The influentials as leaders and agenda-setters |
| Analysis |
Opinion leadership |
| Bibliography |
Includes bibliographical references (pages 331-357) and indexes |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
|
English |
|
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL |
|
Print version record |
| Subject |
Public opinion.
|
|
Public Opinion
|
|
SOCIAL SCIENCE -- General.
|
|
Public opinion
|
|
Beïnvloeding.
|
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Leiderschap.
|
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Agendavorming.
|
|
Meningen.
|
| Form |
Electronic book
|
| LC no. |
93048383 |
| ISBN |
0585045097 |
|
9780585045092 |
|
