Part 1: Global business environment -- 1. Globalisation -- Part 2: National business environments -- 2. Cross-cultural business -- 3. Politics and law in business -- 4. Economic systems and development -- Part 3: International trade and investment -- 5. International trade -- 6. Business-government trade relations -- 7. Foreign direct investment -- 8. Regional economic integration -- Part 4: The international financial system -- 9. International financial markets -- 10. International monetary system -- 11. International accounting -- Part 5: International business management -- 12. International strategy and organisation -- 13. Analysing international opportunities -- 14. Selecting and managing entry modes -- 15. Developing and marketing products -- 16. Managing international operations -- 17. Hiring and managing employees
Summary
Offers academics and students an exciting new approach to the study of international business. Introduces culture early in the text and integrates this throughout the book, providing diverse examples of the intersection of business and culture
