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Book Cover
Book
Author Barletta, Marti.

Title Marketing to women : how to increase your share of the world's largest market / Marti Barletta
Edition Second edition
Published Chicago, IL : Dearborn Trade Pub., 2005

Copies

Location Call no. Vol. Availability
 W'PONDS  658.804 Bar/Mtw 2006  AVAILABLE
Description 325 pages : illustrations ; 24 cm
Contents Introduction : unveiling the market -- 1. The power of the purse -- 2. The differences that make a difference -- 3. The GenderTrends marketing model - the big-picture view -- 4. The star gender culture -- 5. The circle and the compass - response to marketing contacts -- 6. The spiral path - how women make purchase decisions -- 7. On your mark - market assessment -- 8. Get set - strategy and tactical planning -- 9. Go! : communications that connect -- 10. Face-to-face - sales and service -- 11. PrimeTime women : the target marketer's golden bull's-eye -- 12. Notes to the CEO
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Marketing.
Women consumers.
Author ebrary, Inc.
LC no. 2005021741
ISBN 1419520199 (alk. paper)
OTHER TI Ebrary Academic Complete Subscription Collection