This page contains enriched content visible when JavaScript is enabled.
My Account
Library Home
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request It
Save to My Lists
Export
SearchType
Keyword
Title
Author (Last name first)
Subject
ISBN/ISSN
Call Number
Unit Code
Libraries Australia No.
Library of Congress No.
Record #
Search
Search Scope
Entire Collection
Print Books
E-books
All books
E-journals
All journals
Databases
All e-resources
Streaming Video
DVDs
Curriculum Resources
Deakin Theses
Special Collections
Melbourne Burwood
Warrnambool
Geelong Waterfront
Geelong Waurn Ponds
Limit search to available items
  Permalink    
Author
Jewler, A. Jerome.
Title
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany
Edition
Seventh edition
Published
Belmont, CA : Wadsworth, [2001]
©2001
Copies
Location
Call no.
Vol.
Availability
MELB
659.132 Jew/Csi 2001
AVAILABLE
Description
xiv, 312 pages : illustrations ; 26 cm
Bibliography
Includes bibliographical references (pages 295-299) and index
Subject
Advertising copy.
Advertising layout and typography.
Author
Drewniany, Bonnie L.
LC no.
00038220
ISBN
053455783X
  Permalink