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Book Cover
Author Jewler, A. Jerome.

Title Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany
Edition Seventh edition
Published Belmont, CA : Wadsworth, [2001]


Location Call no. Vol. Availability
 MELB  659.132 Jew/Csi 2001  AVAILABLE
Description xiv, 312 pages : illustrations ; 26 cm
Bibliography Includes bibliographical references (pages 295-299) and index
Subject Advertising copy.
Advertising layout and typography.
Author Drewniany, Bonnie L.
LC no. 00038220
ISBN 053455783X